Google AdSense Update: Retirement of Session-Related Metrics Starting September 2025

Starting in September 2025, Google AdSense will retire session-related metrics such as "Ad sessions" and "Ad session RPM." For comprehensive session-level data and user behavior analysis, it is recommended to use Google Analytics, which offers deeper insights into your audience and website traffic. More information on linking Google Analytics 4 with AdSense can be found in the Help Center.

Reason for the Change

Data analysis has shown that session-related metrics are infrequently used and provide limited insights for optimizing AdSense performance. To improve reporting value and accuracy, the focus will shift to more impactful metrics.

Metrics Affected

The following metrics will be affected by this change:

• "Ad sessions"
• "Ad session RPM"

Metrics based on pageviews, queries, impressions, or clicks will not be impacted by this change.

Alternative Solutions

For detailed session-level data and user behavior analysis, it is recommended to use Google Analytics. Google Analytics offers a wide range of metrics, dimensions, and segments that provide deeper insights into your audience and website traffic. You can find more information on linking your Google Analytics 4 property with AdSense in the Help Center.

Focus Moving Forward

By retiring these underutilized metrics, development efforts can concentrate on enhancing core AdSense metrics and introducing new features that deliver greater value and impact.

AdSense is providing a six-month transition period to help you adjust to these reporting changes. It is encouraged to explore Google Analytics for session-related insights before these metrics are retired in AdSense.