In recent times, many web content creators have struggled to get their sites approved by Google AdSense. Despite the significant efforts invested in submitting their sites, they often receive the response: ‘There are some issues which need fixing before your site is ready to show ads.’

Recognizing the challenges involved, I have diligently followed AdSense strategies and modern best practices to assist creators who aspire to monetize their websites with AdSense.

AdSense Approval Methods: 13 Essential Website Guidelines and Content Policies

Below are key AdSense Approval Practices to help you get your website approved and serve ads in these modern times.

Domain should be at least 30 days older:

For your website to gain credibility and be eligible for AdSense approval, it is essential to have a domain that is at least 30 days old. This waiting period demonstrates to Google that your site is stable and has been around long enough to establish some presence and trustworthiness.

At least 30 high-quality published articles:

Content is king, as they say. To get your website approved by Google AdSense, it is crucial to have at least 30 well-written, informative, and engaging articles. High-quality content demonstrates to Google that your site provides value to visitors and adheres to their content guidelines. By consistently publishing quality articles, you increase the likelihood of gaining AdSense approval and building a reputable online presence.

Robots.txt file:

A robots.txt file is a simple text file placed on your website to instruct search engine crawlers on how to index your site. It tells search engines which pages or sections of your site should not be crawled, preventing them from indexing duplicate content, private pages, or sections under development. The main components of a robots.txt file include the User-agent, which specifies which search engine bot the rule applies to (with an asterisk (*) as a wildcard for all bots), Disallow, which tells the search engine bots which directories or pages should not be crawled (if no Disallow rule is specified, bots are allowed to crawl everything), Allow, which is optional and can be used to allow specific subdirectories or pages to be crawled even if their parent directory is disallowed, and Sitemap, which is optional and specifies the location of your sitemap file, helping search engines understand the structure of your site.

Mobile-friendly site:

With an increasing number of users accessing websites through their mobile devices, it is crucial to have a mobile-friendly site. A responsive design ensures that your website looks great and functions seamlessly on all devices, enhancing user experience and keeping visitors on your site longer.

Clear "About Us" section in the footer explaining the purpose of the website and the legitimacy of the publishers:

A well-crafted "About Us" section in the footer helps build trust with your audience. Clearly explain the purpose of your website and provide information about the publishers. This transparency reassures visitors that your site is legitimate and encourages them to engage with your content.

Clear privacy policy displayed in the footer:

A privacy policy is a legal requirement and essential for gaining user trust. Display a clear and concise privacy policy in the footer of your website, detailing how user data is collected, used, and protected. This demonstrates your commitment to protecting visitor privacy and complying with regulations.

Logo:

Having a professional logo is essential for branding and building a memorable online presence. Ensure that your logo is visible on your website, typically in the header or on the homepage. This logo will help in creating a strong identity for your site and enhancing user recognition.

Terms of use policy:

Having a terms of use policy on your website sets the ground rules for visitors and informs them about acceptable use of your site. This policy can protect you from potential legal issues and helps establish a professional and trustworthy online presence.

Cookies policy:

A cookies policy informs visitors about the use of cookies on your website. Clearly explain what cookies are, how they are used, and how users can manage their preferences. This transparency helps build trust and ensures compliance with regulations like the EU GDPR, etc.

Clear shipping policy (if the website has e-commerce):

If your website includes an e-commerce section, it is vital to have a clear shipping policy. Provide detailed information about shipping methods, costs, and delivery times. This clarity helps manage customer expectations and enhances their shopping experience.

Copyright and established year should be displayed in the footer:

Displaying the copyright and established year in the footer of your website signifies professionalism and ownership of your content. This practice helps protect your intellectual property and informs visitors about the longevity of your site.

Return policy if your site sells and offers delivery (shipping):

A transparent return policy is essential for e-commerce websites. Clearly outline the conditions under which returns are accepted, the process for returning items, and any associated costs. This information builds customer confidence and can lead to higher conversion rates and customer satisfaction.

"Contact Us" page with clear contact details and address:

A well-designed "Contact Us" page is crucial for fostering communication and trust with your audience. Provide clear contact details, including an email address, phone number, and physical address if applicable. This openness makes it easy for visitors to reach out with questions, feedback, or concerns.